The name of this young Chinese jewellery brand is 十口二冂, or ‘shi kou er jiong’. It is not easy to pronounce, perhaps even for Chinese. It is based on the family name of the main founder, Hu Zhen Sheng. He decided to use the individual strokes in his surname (Hu/胡) after discovering that it had already been registered as a trademark.
|Reflecting their commitment to the highest standards, shi kou er jiong’ only releases a single collection each year. The range you can see here at Lily Luna has been carefully selected from four different collections.|